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Portfolio

Samuel Butcher

Senior Marketing & Go-to-Market Leader

A decade of strategic, board-level experience building and scaling marketing functions for venture-backed technology businesses across the UK, US, Europe and Canada.

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Samuel Butcher
10+ Years of Experience
About

Background & Focus

Samuel Butcher is a senior marketing and go-to-market leader with a decade of strategic, board-level experience building and scaling marketing functions for venture-backed technology businesses across the UK, US, Europe and Canada. He is Co-founder and Chief Revenue Officer of Blended Teaching (Ascension Education Inc.), an EdTech start-up, and previously built marketing-led go-to-market motions at Labster, Aula, 32Co and Sales Impact Academy. Specialised in zero-to-one market creation and engineering customer-centric growth engines, he is also an active investor, advisor and mentor to early-career marketers and founders in the EdTech and GTM-tech communities.

10+
Years of Experience
$2.7M
ARR Generated at Labster
64
Partners Onboarded
Career

Experience

B
2022 — Present
Co-Founder & Chief Revenue Officer
Blended Teaching (Ascension Education Inc.) — Marietta, GA, USA
Co-founded a US-based EdTech business, owning the full revenue-generating remit including marketing strategy, brand, demand generation, sales and partnerships. Delivered consistent 4× year-on-year revenue growth since inception.
E
2022 — 2023
Consulting Partner
The Elevate Group, LLC — London, UK
Member of a strategic consulting team supporting start-up, growth and enterprise organisations on partner strategy, GTM design and commercial operations.
3
2022 — 2023
Head of Growth (Fractional)
32Co (BBLHD Ltd) — London, UK
Built and led the go-to-market and marketing function ahead of a Series A raise, achieving 500%+ annual order growth and establishing a 10× growth pipeline trajectory.
S
2022
Senior Partner Manager
Sales Impact Academy — Cambridge, UK
Owned strategic partnerships across the GTM tech ecosystem, generating $545.5K in sourced and influenced revenue (109% of target) and onboarding 64 partners in three months.
U
2022 — Present
Investor & Advisor
Unihelper ApS — Aarhus, Denmark
Mentors and advises the founding team on go-to-market strategy, brand positioning, marketing operations, hiring and international market entry.
A
2021
Head of Partnerships
Aula Education — London, UK
Led UK university partnerships and built the US partnerships strategy during Aula's transition to a product-led growth model, establishing partnerships with 15 UK universities in six months.
L
2020
Director of System Partnerships
Labster Inc. — Somerville, MA, USA
Owned North American system-wide enterprise marketing and sales strategy, closing six system-wide partnerships in five months and generating $2.7M ARR against a $1M goal (270% attainment).
L
2018 — 2020
Sales Manager, United States
Labster Inc. — Somerville, MA, USA
Established and led Labster's US Inside Sales team, central to the company's strategic transition to a US inside-sales-led go-to-market motion.
L
2015 — 2018
Scientific Collaboration Specialist
Labster ApS — Copenhagen, Denmark
Built Labster's go-to-market motion and customer base across the UK, Europe and Canada from a standing start, growing the UK customer base by 300% in 12 months.
Skills

Areas of Expertise

Go-to-Market Strategy Marketing Leadership Partnerships & Alliances Demand Generation Enterprise Sales Strategy Brand Positioning EdTech Board-Level Reporting Mentorship
Get in Touch

Contact

Emailsam@blended-teaching.com
LocationLondon, UK
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